CHALLENGE: Find a way to extend the feeling of comfort that Kraft Mac & Cheese provided to young Millennials and older Gen Z in the past as they grow older and go through the struggles of growing up.

IDEA: Introducing Mac ‘N’ Learn, a study set on adulting created by Kraft Mac & Cheese in collaboration with Quizlet. It will help this generation of adults overcome some of the challenges of adulthood, and thus provide them with comfort—beyond just the taste.